Over on Donna's blog, she has been talking about an article in the most recent EGA magazine. Near the end, she said this:
"Lastly, a question.
How old when you when you started stitching? I think a majority of us tell of some experience in our youth that made us familiar with it when we were older. Do we do a terrible job in the needlework industry attracting teens and twenty-somethings? Yup. But I don't think there's a magical answer for that."
There's several responses - and here's mine - I hope we get a conversation started about it here!
Great question and conversation! I started when I was young, probably
10 or so, mostly self taught but I think I did learn basics in Girl Scouts and from my mother. I've done it on and off all my life - often long periods off, but seriously back into it for about 10 years now.I tried to teach my GS troop when I had one. Was succesful with a very few of them. Kids these days aren't exposed to much sewing of any kind and get frustrated with it easily. Artsy kids are more likely to take to it than athletically inclined ones - and there is a lot of pressure to be more sports oriented these days.
Sara - I think the othr company you were looking for was Sublime Stitching.
How to reach young people? Fun, quick INEXPENSIVE small stuff. At Wal-Mart, Target (*THAT* would probably get attention), maybe some boutique-y places. (Urban Threads or Pimp Stitch should look into this.) It should include EVERYTHING - needle, fiber, hoop, instructions. Those crewel kits from the 70s were perfect examples (sans hoop).
BTW - I don't think Lizzie Kate talks to the younger crowd that much - too soccer mom and predictable. While I know a lot of people like her stuff, I think it's boring and predictable.
Sorry so long - but it's an interesting topic!
linda