Free Shipping Club or Nonsense?

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Joann's sent me an email that said: "July 4th Savings & Free Shipping"  
So I thought "Hmmmm" and clicked on their "Free Shipping" thingy:

<http://www.joann.com/clubs/free_shipping_club.jhtml?rId=EM070106ALL>

OK so this is the deal and it has NOTHING to do with a July 4th sale.  
Talk about bait & switch!  You make 3 orders exceeding $25 (not
including tax, coupons & shipping) between July 1 and Sept 30.  And then
you get free shipping between Oct 1 and Dec 30, 2006.  They call that a
"Free Shipping Club".  Such a deal, eh? (not)

And people wonder why we like to call it TSWLTH.

Phae

--
I fear me you but warm the starved snake
Who, cherished in your breasts, will sting your hearts. (Henry VI,Shakespeare)

Re: Free Shipping Club or Nonsense?

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Why?  because *you* misread something?  The free shipping doesn't have
to have anything to do with the July 4th savings.  There's an "and" in
there.

Maybe I'm a little more cynical about marketing than you are, but *I*
certainly wouldn't have assumed that the free shipping was connected
to the July 4th savings in any way other than being advertised in the
same mailing.  

--
Jenn Ridley : snipped-for-privacy@chartermi.net

Re: Free Shipping Club or Nonsense?

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For what it's worth, I also interpreted it as a Fourth of July sale and free
shipping on what you bought.   I was also miffed when I read the details and
discarded any plans to buy anything.

And I'm as cynical as they come.

Iris



Re: Free Shipping Club or Nonsense?
I.E.Z. wrote:
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The wording is ambiguous, at best.  If they *had* intended July 4th to
apply to both the sale and free shipping, it would have still read the
same, not "July 4th Savings & July 4th Free Shipping."

Doreen in Alabama

Re: Free Shipping Club or Nonsense?
wrote:

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How about "July 4th Savings WITH Free Shipping"?

gwh


Re: Free Shipping Club or Nonsense?
G. Wayne Hines wrote:
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Sure, that would have been a wording with no ambiguity.

Doreen in Alabama

Re: Free Shipping Club or Nonsense?

I've received these e-mails many times from JoAnn's dot com with the
'free shipping.'  Seems like I got one several months ago to buy an X
number of dollar amount goods and receive free shipping for the entire
year.  There's a JoAnn's about 10 miles from me so I just go to their
store.


Re: Free Shipping Club or Nonsense?

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Misread?  Oh come on....lol!  The wording "July 4th Savings & Free
Shipping" are the Subject line of their email which is dedicated to
their 4th of July sale.  You can't get much better correlation or one to
one correspondence than that.  Their clever marketing people knew they
could get a lot more people to open the email if they made it seem that
free shipping was part of the deal.  Note that it did not say "Free
Shipping Club" which was far more accurate.

--
I fear me you but warm the starved snake
Who, cherished in your breasts, will sting your hearts. (Henry VI,Shakespeare)

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