OT: need marketing help

My boss wants me to make a radio PSA 10 second spot... i have no clue where to start! Google hasn't given me much in the way of directions or standards only contacts for the radio stations.

This will likely start as a template that i change for each program we do.

thanks for any help!

Kellie desperately waiting to quilt.... Kids go back in 2 weeks

Reply to
Kellie J. Berger
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"Kellie J. Berger" wrote in news:UJ8Ag.42396$ snipped-for-privacy@tornado.texas.rr.com:

ok.... can you give us a clue on what they want the spot to address??? Usually they have an agenda to convey?

Reply to
Jan

Well, Kellie, what kind of help are you needing? Do you need to know what to say, how much to say or how to persuade yourself to say it? I considered joining the Witness Protection Plan the first time I was shoved into speaking on radio and became rather cool about it (even enjoyed it) when we moved on to tv. Recording / broadcasting is just so very much improved since the time of the first radio / recorders that the children used to have. (I sounded like Reba McIntyre with a mouth full of thumbtacks on the 'home' recorders.) Drop your usual voice pitch just a little so you come across as pleasant instead of anxious or shrill. Don't plan to say so much that you have to gasp and overwhelm your audience. Slowly and calmly will encourage your audience to pay attention. A machine gun approach is only annoying. Write down what you need to say, 3 sentences maybe. Watch the second hand on a clock and see if there's room for more, too much, whatever. That's how to begin you great adventure. What fun. Can I come play with you? Polly

Reply to
Polly Esther

that's the thing... they don't need me to tape the spot, I could do that... and it would be fun!!! but to submit it in some kind of written form and maybe? on tape. But she really didn't know how it was done and i haven't gotten a response from the radio stations yet as to what they want.

I will be announcing anything from our season schedule to describing certain plays that they are ASL interpreting or shadowing to announcing workshops. I'm not really sure why i need a different format than my Press Release ones i already send to the papers, tv and radio stations, but evidently i do...

so clueless.

Kellie ps it is a nfp org...

Reply to
Kellie J. Berger

Here you go:

Reply to
NightMist

Lets try this again only hitting the correct buttons this time.....

Here you go:

formatting link
A PSA is just what it says, a Public Service Announcement. Really the only way in which it needs to vary from ad copy or a press release is it is unpaid and presented for the service of the public. You need to check with your radio outlet to discover their preferences.

NightMist

Reply to
NightMist

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