According to several recent polls conducted by industry leaders, scrapbooking is one of the fastest growing craft activities. The latest demographics show the following trends:
- 98% of scrapbookers are females between 30 and 59 years old. Among the age groups who responded to the surveys, scrapbooking, rubber- stamping and paper crafting attract the various generations fairly equally.
- 85% of the respondents are married, and only about 14% do not have children.
- 95% have at least "some college" or attended a trade school.
- 65% of the respondents have college or post-graduate degrees.
- 53% are working full time (40+ hours per week). Another 38% work part time (between 20 -39 hours per week). About 12% of the respondents are retired.
- 85% have incomes over $50,000, and 62% said their annual incomes are over $75,000.
- An interesting fact is that the majority of the respondents (96%) reported that they had been scrapbooking for more than a year. Of those, nearly one quarter had been scrapbooking for at least three years and nearly one third for at least five years....
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