ohb0b had written this in response to
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I just found out today Postum has been discontinued by Kraft Foods. If there was a marketing campaign to try and reveve it, I certainly wasn't aware of it. Because of high blood pressure, I am down to one cuppa joe in the morning to jump start my nervous system. Postum was the only hot beverage with the "body" of a cup of coffee. I am surprised Kraft has pulled the plug on a healthy, low calorie, naturally caffeine free product in these times of health conciousness. In addition to Mormon's whose religion forbids caffeine, many folks drink Postum for health reasons. Cancer patients, migraine sufferers, people with hypertension and gastric disorders. Plus some of us were allowed a cup of Postum as children when the grown-ups were drinking coffee. I hope this turns into the next "New Coke" marketing fiasco for Kraft. As others have posted, it is an acquired taste, but it has a sizable niche following. Even if there is not enough money for Kraft, it would be a nice "cash cow" for a smaller company. I have written and called Kraft to complain, and suggested they sell the brand if they are not interested in turning it around.
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