Taking the stance that the best offense is a good defence, Quilters' Newsletter printed a letter from a reader who was absolutely incensed that one issue did not include a pattern for the cover quilt: she demands the magazine send her the pattern or ELSE! [unspecified horrors of calling the BBB and posting nasty notes in newsgroups.]
The magazine's editor replies that they choose to publish quilts that are original works of art on their covers, not necessarily quilts that they pattern.
I buy that particular magazine because I'm interested in seeing the best of the best; hearing about new techniques; history of quilts etc. I never considered that every quilt they show would have a pattern [any more than I consider that the Arts and Crafts Revival magazines I buy would give me house plans with the pictures of homes.]
So...what say you? Is the reader right in being upset?