Collections

A jeweler in Anchorage wants me to fill a case which Pete describes as about

30" x 12". I figure with that space I should make three groupings. So all of a sudden I'm looking at doing "collections".

I have been making jewelry item by item, because I was selling onesies. But if I have a bunch of things, I think they will look better and sell better, if they look more cohesive.

Thinking of displays, it seems to me that merchandise is often grouped by price. That it would be good to have some light springtime pieces that are more moderately priced. And then a group of subtly rich pieces, and a group more brightly colored items. I'll try to flesh this out in groups.

This kind of organizing is bringing me back to my thinking about serendipity. And also about working faster by doing sveral similar things at once. I have often worked in that way. You know, grouping things for one necklace and then having another bead pull me into something different but similar. Sometimes just a variation, but usually a variation that looks like a cousin, not a sister.

Does anyone have experience putting 10 or 20 pieces? Does this make things look less unique, as Diane mentioned regarding many listings in a row by the same artist?

Tina

Reply to
Christina Peterson
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My husband was in retail for years. He says that I should group things like you are describing.

BTW, which store will your items be in? I plan on making a trip up there soon to see both DDs.

Starlia

Reply to
starlia

Michaels Jeweler's in the Dimond Mall.

Tina

Reply to
Christina Peterson

Very cool. I would love to meet you when I come up if you are available. I know the area up there pretty well.

Reply to
starlia

vj found this in rec.crafts.beads, from "Christina Peterson" :

]A jeweler in Anchorage wants me to fill a case which Pete describes as about ]30" x 12". I figure with that space I should make three groupings. So all ]of a sudden I'm looking at doing "collections".

what a great opportunity for you, Tina! Congratulations!

]Does anyone have experience putting 10 or 20 pieces? Does this make things ]look less unique, as Diane mentioned regarding many listings in a row by the ]same artist?

my only experience with that many pieces is in my own case, and those "sets" are matching earrings/bracelets or necklaces/earrings. i get around the "less unique" [i think], by not putting similar things together. i vary the whole thing . . . price, color, complexity. that way, the customer's eye [hopefully] will be caught by the things they like - not by price.

but it's a totally individual call. i've seen it work both ways.

----------- @vicki [SnuggleWench] (Books)

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----------- The measure of the menace of a man is not what hardware he carries, but what ideas he believes.-- Jeff Jordan

Reply to
vj

When are you expecting to be up here? I'd love to meet you.

Tina

Reply to
Christina Peterson

I've done shows for years, and had two storefronts. In my experience, customers want choices. If you have 5 of an item or less, they think someone else already got the "good ones". Also , a high end set of choices ($$$) will help sell the low end merchandise, and the other way round too. "Can't afford the $300, but I can afford the $30 item" and "The $300 is SOOOO much more __ than the lower priced items!!"

So what you are doing sounds good!! Sarajane

Sarajane's Polymer Clay Gallery

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Reply to
Sjpolyclay

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