how do you deal with people who look at your jewelry and say "that's a nice bracelet but too expensive for me to buy" and you know damn well that they are totally good for it?? Then you see them the next day with a Wal-Mart or Macy's special on their wrist that doesn't look near as pretty as yours, and you know they paid double from what you were charging.
Ok, here's the rub - it took you an hour (maybe more) to put together that design making sure the gem beads go with the Swaro's or crystals and the findings. Not to mention stringing it all together making sure you have the tension just right. And the fact that you used Sterling Silver findings - not plated or base metal, and you used real Swaro's - not the cheaper Chinese crystal, and you used real gemstones - not plastic or the even cheaper imitations, and you put it on real jewelers wire - and not stretchy cord or fishing line. After all this, your price for this beautiful piece of jewelry is only $30.00 to $35.00. Not too expensive and not too cheap.
How do you get these type of people to understand that your jewelry is hand crafted and unique, and not some cookie cutter throw back that is usually sold in Wal-Mart or - dare I say it? - Macy's! How do you get them to understand that because it was hand crafted and not made by a machine, that your jewelry is worth more than those cookie cutter throw backs offered at retail for far more than what you are actually charging. How do you get them to understand that your jewelry is more like hand crafted cabinets... people usually pay a LOT more for those than their Lowe's or Home Depot counter-parts.
How?
Sterling