I'm currently brainstorming names for a bakery I'm hoping to open in a year. Just one simple, effective and possibly catchy word. Any suggestions would be very much appreciated. The bakery will be a rustic, homey type (with an European twist/flavor) - scones, breads, poundcakes, crackers, cookies, pies/tarts...(and eventually sandwiches & soups). Nothing too fancy.
I was talking to a baker this weekend, and he said he wanted to use that as his bakery name... shucks, every Christian religous service would be an ad for his bakery. Most of you will remember that "Give us this day our daily bread" is a line from the Lord's prayer.
He didn't use the name, because it was already in use.
My suggestion on the bakery name is to research the name before you use it. I knew some people in Austin who had to change their corporate name repeatedly because it was too close to other business names.
Using your name as part of the business is a good touch. Most people start out trusting a business where the owners name is out front. "Bob's Bakery". Of course, when you decide to sell the bakery, you may lose the ability to use your name on other bakeries, depending on the sales negotiations.
Geographical and/or regional names are also popular. Our bakery is the "Colorado High Attitude Bakery". We like to say we bake with an altitude.
I was not thinking of the prayer. I was thinking of the 1934 Depression Era film. There were no "name" actors in it, but it was a powerful drama about the struggle to earn enough for your daily existence.
Also, there is a chain of Belgian bakery restaurants in New York City, Le Pain Quotidien, The Daily Bread.
F
for ronnie the christian capon who is afraid of todays date
I thought I remembered a bakery here in San Antonio by that name, but it turns out to be "Broadway Daily Bread." (Makes sense; after all, it's on Broadway St., not Our St.)
Still, I googled on "Our Daily Bread" and found bakeries by that name in Blacksburg, Virginia; Algoma, Wisconsin; Winnie, Texas; Hico, Texas; and Baton Rouge, Louisiana.
David
P.S. I printed a sign that gave our kitchen the name, "Morning Brook Bread Factory," since that's the street we're on and I like the way the name rolls off the tongue.
One of the things involved in incorporating is the issue of a "fictitous name." An attorney will include a name search in the process before the corporation can be formed.
Connie
***************************************************** My mind is like a steel...um, whatchamacallit.
What's the predominant culture origin in the area of the Bakery? Go to the library and check the last Census statistics. Baeckerei Boulangerie Panadoria etc. etc.
I can vouch for the Our Daily Bread name working successfully in Blacksburg, where I'm from. The bread there is quite tasty, and it is very popular among the locals. When I had an apartment over the summer and was too lazy to bake it myself, I took advantage of their services.
They are across the street from a large grocery store, and somehow they managed to convince the grocery store to carry their bread as well! Something to think about once you've established your bakery in the community to reach a new audience, although I'm sure the terms of the deal mean profit isn't nearly as good as when someone wanders straight into your shop.
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