Another event report

We did the Pagan Pride Day in San Antonio over the weekend. It rained all day long, and the event was in a public park. Fortunately, the organizers had considered this possibility and reserved several shelters, so it could have been much worse.

The rain was a mixed blessing. It might have kept some people away, but it also kept the people who came *inside*, where the merchants were! We were, from the look of things, the only "professionals" there; we had more stuff, and a much wider mix, than anyone else. For such a small group (a bit over 100 people total) we did AWESOMELY well -- total sales tickling the 4-figure mark!

Most of that, as usual, was my partner. He had T-shirts, and bumper stickers, and buttons, and some odds and ends that a friend of ours was trying to clearance out (bookends and statuary), and fiber-optic spheres, and other Neat Stuff. I had my usual setup, plus some stone cat carvings we picked up *very* cheap at the Intergem show. Again as usual, almost all of what I sold was the cheap silver stuff -- 1 pair of ocean jasper earrings was it for the beadwork. This is frustrating; I'm getting sales, but they're not the stuff I really

*want* to be selling! However, I made nearly $300, which is my highest sales level at an event to date.

Got a tip from a bead person about selling at the big HBS show come November; she said that, in addition to my finished work, I should also put out some loose beads in packages. This makes a lot of sense to me, and I can do the same thing at cons, which may boost my sales a bit more. It'll also help me cut back on some of my inventory -- things I'm overstocked on, or have bought and then never figured out how to use them, can go in the bead bowl.

I was also considering offering to make custom earrings from the bead bowl. Have any of you done anything like this, and if so, how did it work?

Celine

Reply to
Lee S. Billings
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This sounds like a very cool idea. And one I suspect might go over well, since people love to be able to choose for themselves, but may not be able to -make- for themselves...

Congratulations on your successful show. And may you figure out ways to boost the beadwork sales.

Deirdre

Reply to
Deirdre S.

Yes, and very well. When I designed and made jewelry for money ( I don't any more), I always got requests for custom orders. So what I started to do was bring a small tool box with me with pliers, wire cutters, findings and beads. I would let customers pick their beads and make stuff up on the spot. I also did alterations such as changing pierced earrings to clip ons for some of my elderly customers who didn't have pierced ears. Having my tools and supplies with me greatly increased my sales because I didn't have to make the customer come back at a later date to pick up their order, and they enjoyed the instant gratification and fun of watching their items being made especially for them in front of them. One thing I didn't do on the spot was stringing necklaces and bracelets. Its too awkward and time consuming to do on the spot, but earrings are much faster, and a great idea.

Rebecca

Reply to
NYC-FMS

Sounds like you had a great show! I think the custom work idea at the show is a great one. Easy stuff you can put together while they wait or while they are walking around. :)

-- Kandice Seeber Air & Earth Designs

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Reply to
Kandice Seeber

vj found this in rec.crafts.beads, from "Kandice Seeber" :

]Sounds like you had a great show! I think the custom work idea at the show ]is a great one. Easy stuff you can put together while they wait or while ]they are walking around. :)

i used to do that with my dreamcatcher earrings, too. it fascinated people. but if it's a show of any size, you need to have someone help you with the booth itself, just in case. it's hard to keep an eye on things and work at the same time!

----------- @vicki [SnuggleWench] (Books)

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's not what you take, when you leave this world behind you;it's what you leave behind you when you go. -- Randy Travis

Reply to
vj

On Mon, 22 Sep 2003 20:42:52 -0400, Kandice Seeber wrote (in message ):

Making earrings on the spot sounds like a wonderful idea. I'd probably bring an extra chair for the buyer to sit in and watch while you work, and if you don't already bring a mirror, I'd bring one, so they can admire "their" creation.

BTW, the Olive Garden chain of restaurants uses this same idea. Their current ad campaign says "design your own" meal. Really, they're just offering a wide choice of menu ingredients, but they're letting the customer feel that they're being creative by doing the picking. Smart move.

Kathy N-V

Reply to
Kathy N-V

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