Tony the farmer was in the fertilized egg business He had several hundred young laying hens (pullets) and eight or ten roosters, whose job was to fertilize the eggs.
Tony kept records and any rooster that didn't perform went into the soup pot and was replaced. That took an awful lot of his time so he bought a set of tiny bells and attached them to his roosters. Each bell had a different tone so Tony could tell from a distance, which rooster was performing. Now he could sit on the porch and fill out an efficiency report simply by listening to the bells.
Farmer Tony's favorite rooster was old Gordon, and a very fine specimen he was too. But on this particular morning Tony noticed old Gordon's bell hadn't rung at all!
Tony went to investigate. All the other roosters were chasing pullets, bells-a-ringing. The pullets, hearing the roosters coming, would run for cover. But to farmer Tony's amazement, Gordon had his bell in his beak, so it couldn't ring. He'd sneak up on a pullet, do the business and walk on to the next one.
Tony was so proud of Gordon, he entered him in the West Berks County Fair and Gordon became an overnight sensation among the judges. The result was the judges not only awarded Gordon the No Bell Peace Prize but they also awarded him the Pulletsurprise as well.