How do you price handwoven bracelets without underselling yourself?

The most consistent way I found to handle pricing is to use a blended model rather than choosing one philosophy completely. You shouldn't just go with raw material cost because your time is what actually makes the item valuable. Start by calculating your material cost—every single bead, clasp, and extender, even the tiny little bicones—and add a flat 20 to 30 percent markup on that total for overhead, meaning things like your thread, workspace wear, and even your time spent sourcing supplies. After that initial floor price, you need to decide on your labor rate. For detailed hand-weaving like what you have, I'd suggest tracking time for at least the first ten pieces. You're probably looking at something between a minimum of twelve and twenty dollars per hour for high-quality, artistic beadwork, depending on your market. Once you know your hourly rate, you multiply that by the total hours spent on a piece. That figure, plus the overhead mark-up, gives you a much more defensible price than just a 'gut number.' This takes the anxiety out of the listing. For market sales, however, you also have to factor in the 'market price' which is what people are currently paying for similar quality handcrafted goods, not just what you need to break even. If your finished pieces are highly intricate, your labor rate can actually be on the lower end of what you calculated because the market will be willing to pay a premium for the look and feel. I usually price my pieces at the higher end of the scale because the uniqueness of the pattern justifies the cost. If you want to be competitive at a local small market, you might price it slightly lower than your full production cost but still ensure you make a solid profit after the market takes their cut of the sale.

Regarding your collection, the zigzag patterns always catch my eye. They show a different kind of technical skill than the braided pieces, and they feel a bit more modern. If I had to pick a favorite, I'd go with the fifth one down. It has the perfect balance of those soft blush tones and the sharp contrast of the crystals. It feels very cohesive as a whole and has a really pleasing flow when you look at it.

I think the sheer variability in the time required for intricate pieces can sometimes make the labor calculation incredibly messy. Some of the braided textures you mentioned probly require significantly more focused dexterity and precise placement than, for example, the simple multi-row bands. Have you considered calculating a weighted average for the labor component, perhaps weighting the time of the most complex pieces more heavily, since those are the ones that truly elevate the overall perceived value of the finished item?

My biggest shift in pricing came when I started using micro-wire bicones instead of the flatter ones. They held the stitch much better for me, and I noticed my completion time per piece dropped by almost an hour beacuse I wasn't having to re-tie knots. That small material change made estimating my labor rate way more predictable. I find that trying to guess the time for every single piece is actually overwhelming. Have you considered breaking down the total hours by complexity instead of just one grand total? Like, how many hours do you estimate for the simple multi-row bands versus the more detailed zigzag sections?