A log out option and a return to home page should be on every page.
Quit offering more one way to get to a page. Don't assume that everyone is already a registered member.
Stick to same terminology - don't call it password, and then user id and then PIN - I have seen these terms used interchangably.
Put the search block in a visible spot.
(This'll never happen) Print the outfit's physical address and a tollfree number - or even a regular number.