Recently, I had my carpets cleaned by a new company I had never used before. This is a new company and the owner himself showed up to clean my carpets. It took him 3 hours to do the stairs, hallway, family room, living and dining rooms. But, when he was done, they looked TERRIFIC and I was "sold" on his company. When we hold a workshop, make a sale from our site, create a custom album, etc. we hope that the customer will come back and buy from us again because they had a good experience. We want loyal customers who appreciate our work. But, loyalty isn't the highest level of satisfaction you can you can achieve from a customer, ADVOCACY is. That's what will help your business grow. One definition of an ADVOCATE is: To speak, plead, or argue in favor of something. Do your customers do that? When the carpet man left yesterday, I told three neighbors about him and said they'd be THRILLED if they used him. I don't get any perks for this'just the satisfaction of helping a new company with a great service and a fantastic owner grow. As he left the other day, he asked me for a "testimonial" for his site. He's new and needs comments from customers in his area. I agreed that I would email him something (NOTE: He ASKED for it). He also gave me a handful of cards (NOTE: HAND OUT YOUR CARDS!!!). Then he said, "If you see that in a couple of days that it doesn't look right, call me and I'll be glad to come back and get the spots."...
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