running a business as an artist

Aug 29, 2003 7 Replies

I'm a woodturner in Tucson, Arizona, who is just starting out with creating my business, and I'm hoping some of you can offer some advice. I will be operating as a sole proprietorship, but I'm wondering if I should operate only under my own name or also under a registered business name ("doing business as"). Do vendors and banks and such attach more legitimacy to businesses with a registered business name? It seems to me that as an artist, I should be promoting my own name, but at the same time, I want to appear as professional as possible. This basic question is holding me up as far as applying for a tax license and also setting up a web site--again, do I use my own name or a business name or a more-generic identifier as a domain name?



Also, how do you begin approaching galleries without an established track record? Should I have a complete portfolio, a bio, and such prepared before I make first contact? I have designed business cards and have created a rudimentary web site through my ISP.

formatting link
for anyone who's interested. I planto register a domain name and set up with another web host as soon asI finalize my choice of a domain name.) I've also designed a card togo with each vessel that identifies the wood the vessel is made of andalso has a personal statement and contact info (basically an expandedbusiness card). I've heard that some galleries prefer that customersget no contact info for artists, however, so that the gallery won'tlose any sales. Should I remove such info from the card? Print twoversions? Wait till I see what individual galleries prefer?What is the best way to approach galleries? Should I phone to makeappointments to show my work, or should I go in person, with samplesof my work, in case whoever makes such decisions is available on thespot? Should I write with photos or slides of my work? Any other thoughts on getting started?



Thanks, you all. I welcome any suggestions.


formatting link
wrote in article...

I don't think the vendors or the banks really care. The IRS and the state tax department does care though. They want to see a clear distinction between business and personal funds.

I suggest making an appointment with an accountant when you're ready to open your business. The suggestions my accountant made ended up saving me money, initially sent up my books and prevented a bunch of headaches.

-- Jack Novak Buffalo, NY - USA

Investigate an LLC (Limited Liability Company) or whatever Arizona offers that is similar. It has many advantages. Consider a consult with SBA or SCORE before making a final decision on the business form.

Jim

Lynne wrote:

Ditto! I started a software/web design business last year, and we went with LLC, taxed as S-Corp. It's a HUGE benefit to us taxwise. My biggest advice is, talk to an accountant. Lawyers are fine and dandy if you want to create a big business with bulletproof paperwork, but we bypassed the lawyer step altogether and registered the business ourself. We went to an accountant who gave us all the information on the benefits of different business setups. And, as the Secretary of State clerk commented, it's the accountant who will be handling your finances, not the lawyer, and he'll have a much better idea about it all.

david

Hie thee to thy library and do a bit of research on business practices, would be my advice. There is a very good book that I recommend - you'll have to search Amazon.com or Barnes & Noble web sites to see if it's still in print and available:

THE BUSINESS OF ART, by Lee Caplin, published in cooperation with the National Endowment for the Arts (USA).

That seems to me a purely personal choice. I don't think it matters legally what you do. You will be the one responsible for paying the taxes. THE BUSINESS OF ART covers advice on creating a "corporation" and other matters that address tax advantages - or disadvantages.

I'm with Erik though when it comes to "making a name for yourself" - getting your name out there in any and every way you can. Compare the difference between being known as "Lynne's Woodworks" versus being known as "Lynne Yamaguchi, Wood Carver."

But, the banks do care!!

If a check is written to the business name, most banks will not accept it for deposit into a personal account. If the account is in the business name, then it will accept both because you will be the signature to that account.

Whoever handles business accounts at the bank can give you a copy of the form to send to the Secretary of State, with a fee (usually $25 to $50), for application to register the business name. Besides being a legal requirement for doing business, it will protect you from the possibility of future conflicts that could occur if you were using the same name as another business in your state.

Russ Fairfield Post Falls, Idaho http:/

formatting link

If there were no business name there never would be a check written to a business name.

-- Jack Novak Buffalo, NY - USA

Join the Discussion

Have something to add? Share your thoughts — no account required.

Didn't find your answer?

Ask the community — no account required