I'm a woodturner in Tucson, Arizona, who is just starting out with creating my business, and I'm hoping some of you can offer some advice. I will be operating as a sole proprietorship, but I'm wondering if I should operate only under my own name or also under a registered business name ("doing business as"). Do vendors and banks and such attach more legitimacy to businesses with a registered business name? It seems to me that as an artist, I should be promoting my own name, but at the same time, I want to appear as professional as possible. This basic question is holding me up as far as applying for a tax license and also setting up a web site--again, do I use my own name or a business name or a more-generic identifier as a domain name?
Also, how do you begin approaching galleries without an established track record? Should I have a complete portfolio, a bio, and such prepared before I make first contact? I have designed business cards and have created a rudimentary web site through my ISP.
Thanks, you all. I welcome any suggestions.