k mart ad

Does anyone else find the k mart ad with someone taking pictures of two people in sweaters with big santa faces on them offensive.

Reply to
CHEX
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Yep. Noreen

Reply to
The YarnWright

Not having seen the ad, I'm wondering what is offensive about sweaters with Santa faces? Please explain.

Shelagh

Reply to
Shillelagh

what where k-mart ad? we don't watch so much tv. is this a print media ad?

The YarnWright wrote:

Reply to
klh

Hi Shelagh,

I wondered that too as I've made a couple of childrens sweaters years ago that had a Santa on them.

Hugs,

Nora

Reply to
norabalcer

They're handknits, that are HUGE on the father and son, while the mother is admonishing them to stand there for more pix, then the K-fart announcer says something about sale on sweaters they'll really wear. HTH, Noreen

Reply to
The YarnWright

ok i still don't see an issue from this description. where are the ads posted?

Reply to
klh

Probably dreamed up by the same ad agency that developed the "green knitted octopus sweater" ad last year.

On Fri, 23 Dec 2005 12:22:03 -0500, "CHEX" spewed forth :

+++++++++++++

Reply to the list as I do not publish an email address to USENET. This practice has cut my spam by more than 95%. Of course, I did have to abandon a perfectly good email account...

Reply to
Wooly

Reply to
minnieneedles

I saw it too and it does give the impression that homemade is "yucky" and "not fit to wear". I don't shop at K-mart so I don't know what kind of clothes they sell. Somehow I am thinking that they are not such a great store themselves.

Diane

Reply to
seasidestitcher

The point of the ad is that homemade is "yucky" and you should buy a sweater from K-mart instead. Yes, the sweaters look ridiculous on 50 something people and are appropriate for little kids. Someone putting time into knitting a sweater for someone else would certainly make an appropriate pattern. The ad just seems to say knitting something for a present is a stupid thing to do. I just finished a sweater for my grandson with a big pokemon character on the front, he will love it, but if I had made it for his father it would be the K-mart ad. I guess what bothers me about the ad is it seems to say that knitters are stupid!

Reply to
CHEX

By showing the sweaters as enormously too big, the ad is insulting to hand knitters. The cover-up is that the sweaters are also a special- occasion design - Santa faces - which aren't usually worn more than once or twice a year, so if anyone objects the company can say that they were only pointing out that regular sweaters get worn more often.

It's an old insult, often repeated. I've seen a 'how to knit' pamphlet that shows a man trying on a sweater that is three feet too long in both body and sleeves, with the woman who knitted it sadly looking on

- with her feet pigeon-toed in, just to make her look worse. Some people think that sort of thing is funny.

=Tamar

Reply to
Richard Eney

I have NOT sen this add , nore do i remember much about K-mart. But i think that the ADD as described here shows me, what all of us noticed the last years ,, the renaissance of hand knitting , is flourishing, nad shops that sell ready mades , feel it in their incomes. They could of course sell more and better wools instead, but i think the profit in ready mades is bigger., while the space it uses is smaller,,,, mirjam

Reply to
Mirjam Bruck-Cohen

Perhaps this ad means that they find the resurgence in hand knitting threatening - it might mean a reduction in sales for their ready made items. Hence the advert that makes fun of hand knitted clothes.

If we weren't a threat to their sales, they could safely ignore us!

We've had similar ads from companies in the UK too. But people still ask me to knit for them, so it's not working! :-)

Liz

Reply to
Liz

I also hate the Glade (or some other air freshener commercial) that has the lady making hand-crocheted air freshener covers. The point was that THEIR product didn't need to be covered up... but it still pushes the thought that craft=crap.

BTW, my brothers and SILs loved the scarves I gave them for Christmas. One crochets a lot and is just amazed at how knitting turns out ("how do you make that--what's it called, ribbing?") They also liked the boxes. :)

-Amanda

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Reply to
Amanda Tikkanen

OMG, Amanda, I hate that one too... "now, get out your G hook..."

"next week... bunnie something or other tsktsktsk"

Like all crocheters make junque to cover things.... shame on Glade!

JM2C Noreen

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Reply to
The YarnWright

Okay, I understand now. My next question - how many of you have fired off an e-mail to Kmart telling them of your objections to the ad, and that because of it you won't shop there?

Shelagh

Reply to
Shillelagh

Raises hand. Noreen

Reply to
The YarnWright

Raises hand. Me! Noreen

who wants to know if anyone figured out:

eye yam sofa king retarded

yet, from the Bush-whacking/Tucker Carlson thread???

Noreen

Reply to
The YarnWright

They're handknits, that are HUGE on the father and son, while the mother is admonishing them to stand there for more pix, then the K-fart announcer says something about sale on sweaters they'll really wear. HTH, Noreen

I have seen the ad and don't recall mention of "hand kints". Maybe it's just saying "get sweaters that your family will really wear", no offense to knitters intended or implied. I think it's silly to get so upset about a tv ad. When I am faced with a tv commercial which I don't like, which is most, I just turn the channel..... YMMV

Reply to
bailey9189

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