I've never heard of it, but then, I don't have cable. Was this what you saw?
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Hopefully you can get it cheaper than that. Fiskars makes my personal favorite paper cutter. The same site carries it for $18.16.
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The Cutterpede is another popular one around here. The same site carries it for $19.74.
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I am in no way trying to change your mind about the Tonic. It just might be the best thing out there! Have you checked with your local scrapbook or hobby store? Sometimes, especially scrapbook stores, they'll have a tool in stock that you can try out. Good luck in your search!