I've been a long-time (since first issue) collector/subscriber to Just Cross Stitch. Over the MANY years there have been tons of changes. There were always projects other than cross-stitch, and at the time that was an exception. There were also a lot of teaching articles. AND the publication was much larger with fewer ads.
I'm hoping that they are looking for feedback because the market is so competitive and this is the senior magazine. They said if you had other comments, please put them on a separate sheet. I did. I think they are trying to identify their current market and maybe branch out.
I'm going to be an optimist and hope it just gets better!