I think this topic has been discussed before, but google archives is not helpful for this group. I have digitized a logo of the company which just completed a fabulous remodeling job for me. I wanted to make a special gift for the owner, who went way above and beyond to make the project exceed my hopes and dreams. I learned he has back problems, so I purchased a memory foam lumbar support pillow. I imported his logo, and digitized the design, adding his name in the same font. I sewed out a practice design in two colors of thread and made a small "travel" pillow with the different colors on each side and an invisible zipper so it can be laundered. He liked the white-on-burgundy combination best, so I'll make up the final pillow in that combination.
But...he was so delighted with the pillow that he asked if I would be interested in making similar items for him to give to valued customers. Since I would not be costing out the digitizing (it's already done as a gift to him), all I really need is to quote him a price for embroidering small pillow covers (which I would then make up) and/or maybe tote bags. The 9.25" X 3.24" design, with his name included, contains 10,798 stitches. If I delete his name, 8,314, and if I re-size it to 6" X 1.38" it's 6,500+/-.
I bought the small practice pillow form at JoAnn's for under $6.00, the zipper on a coupon for $2.38, and used less than a yard of faux suede I had in my stash, which was maybe $6.00/yard on sale. I know pretty well how to price my construction work if he decides that's how he wants to go, but I'm at a loss for pricing the embroidery. It takes about 35 minutes start to finish, including marking, hooping, and stitching. I think I recall that folks who do this for profit charge $1.00 per 1,000 stitches. I would not want to undercut others in my area, (Pacific NW U.S.A.) but I don't really want to give away my time and effort either.
So, for those who do machine embroider for profit, what is your price scale?
TIA,