From the dictionary on my Mac: heliotrope noun a plant of the borage family, cultivated for its fragrant purple or blue flowers, which are used in perfume. ? Genus Heliotropium, family Boraginaceae. ? a light purple color, similar to that typical of heliotrope flowers. ORIGIN Old English eliotropus (originally applied to various plants whose flowers turn toward the sun), via Latin from Greek h?liotropion ?plant turning its flowers to the sun,¹ from h?lios ?sun¹ + trepein ?to turn.¹ The spelling was influenced by French héliotrope.
It's a beautiful color! Of course, I'm rather fond of blues and purples ....