Same way I ignore most other sports things. I pay token attention to hockey, being geographiclly close to areas of intense rivalry and all. That is about it. Though when everybody was going about wearing "Squish the fish" sweatshirts I had to find out what that was all about. It was to do with a rivalry betwixt the local favorite Bills, and the Dolphins. This rather bewildering answer did not inspire confidence in football fans.
NightMist