I got in to see the MS line at my Michaels this weekend. It was put on the first full-length aisle of the store.
Maybe their contract says it has to go on the first full-length aisle (for impact). But I don't think the staff would have chosen that location. In my store, there is a big column right in front of that space. It hides a considerable amount on the shelves at that spot, and someone who uses a mobility scooter (like me) can't even get in front of the items. It's usually where the pipe cleaners and feathers wind up.
So it was amusing in light of the blog postings being discussed here. :-)